IN CODE WE TRUST.

E-COMMERCE AGENCY

Fast and sustainable – mastering every challenge with a strategic approach

Consulting

Web design

Web development

Support

AI tools

Get your free initial consultation now!

PARTNERS WHO TRUST US

Customers and projects

Our connected e-commerce ecosystem

With their expertise, our experts quickly deliver complex projects, relaunches and develop a sound marketing strategy so you can sell your products successfully and sustainably strengthen your market position.

Our services

We offer comprehensive e-commerce solutions from a single source

E-commerce platforms

→ Shopify
→ Shopware
→ OXID eShop
→ WooCommerce
→ Magento

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Web development

→ React
→ Next.js
→ Vue.js
→ TypeScript
→ Node.js

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Mobile & Progressive

→ Progressive Web Apps
→ React Native
→ Responsive Design
→ Mobile First

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Backend & APIs

→ REST APIs
→ GraphQL
→ Headless CMS
→ Microservices

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Cloud & Hosting

→ AWS
→ Google Cloud
→ Azure
→ Vercel
→ Docker

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SEO & Marketing

→ Google Analytics 4
→ SEO Optimisation
→ Performance Marketing
→ Tracking Integration

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Design & UX

→ UI/UX Design
→ Prototyping
→ User Research
→ Figma
→ Adobe Creative Suite

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Analytics & CRM

→ Matomo
→ HubSpot
→ Salesforce
→ ERP Integration
→ Business Intelligence

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Made in Germany

Your e-commerce agency for Germany

Professional e-commerce solutions

Founded as Bayerisches Onlinewerk (BOW) in Munich, our e-commerce agency serves the entire D-A-CH region — from Germany via Austria to Switzerland — and develops target-group-oriented web platforms, applications, online shops, websites and effective search engine optimisation. Together with companies we realise B2B, D2C and B2C solutions, optimise existing functionalities and support the targeted internationalisation of your online retail through specific UX optimisations per country and target group to create bespoke platform solutions. The partnership-based collaboration at eye level ensures sustainable success for your web business.

We are happy to advise interested parties in an initial consultation without obligation. We analyse challenges and estimate which steps are necessary to increase your requirements or the potential of your business model.

As an official partner of system providers such as Shopify, OXID eShop or Shopware, we have a broad spectrum of system knowledge. This allows us to quickly adapt a channel or improve integrated solutions.

Our services and solutions

Technological applications

Who we are

Full-service e-commerce agency

BOW for great and sustainable success in the digital world

Full-service provider BOW — a small giant with a large network of specialists. BOW helps you establish, strengthen and nurture the relationship with your customers via the web and ultimately achieve conversions. So that your brand gains momentum, accelerates and the most important touchpoints between you and your online customers emerge. Small team, big impact.

We support you with rich know-how and a broad range of design, consulting and web and software services. Your customer journey is our mission and highest asset, so your customers find the optimised path to you and make use of your products and services.

Custom web development
Online shop systems
CMS (content management systems)
PWA (progressive web app)
Static websites

SaaS (software as a service)
Custom software solutions (interfaces, extensions)
IT security (penetration test)
SEO (search engine optimisation)
Online marketing

What we do

Web development & web design

Complete industry solutions for all needs

From e-commerce consulting to the finished product and, if required, through to further support/maintenance, we ensure the implementation of your platform according to your wishes. Our digital agency takes over the conception, web design and construction of websites or online shops — always in line with your message and brand identity.

For web shops we work, for example, with the relevant systems Shopware, Magento, Shopify and Prestashop. For corporate websites and other pages we use WordPress, TYPO3 or Laravel, among others. It is never about pushing a system through, but always about putting together the perfect package with regard to your needs and ideas.

Satisfied customers

References

Overview

BOW has established itself as a leading expert in web development and online marketing and can proudly look back on an impressive number of references. With an impressive track record in developing and optimising online shops and websites for companies from various industries, BOW has proven to be the perfect choice for companies looking for professional and secure e-commerce solutions.

From designing appealing online shops to implementing powerful marketing strategies, BOW has already helped numerous customers increase revenue and succeed online. These impressive references are proof of BOW's expertise and commitment to helping companies shine in the world of commerce.

Case Studies

Our projects

BayWa AG

E-commerce platform development of a scalable e-commerce solution.

Buderus

Shop relaunch

Complete relaunch of the online shop with a focus on user experience.

+60% mobile sales

MUSTO

Internationalisation

Expansion into 12 European markets with multi-language support.

12 new markets

It couldn't be easier

To success in 4 steps

Successful e-commerce project

Consulting

BOW specialises in comprehensive consulting for digital transformation. The focus is on the target audience and the revenue it brings. We offer individual solutions to gain competitive advantages in the fast-moving internet landscape.

The expert team has many years of high-level expertise in developing and optimising strategies, including UI/UX design, shop system implementations, trade fair presentations with touch functionality and seamless integration of Google Analytics 4, Motamo, Instagram or TikTok tracking, and ERP or CRM systems. Trust our digital consulting to lift your company into the next sphere together.

Launch & relaunch

Workshop & conception

BOW workshops and concepts focus on shaping the customer journey, usability optimisation, interfaces and the creation of tailor-made prototypes. We offer individual workshops to understand your customers' journey precisely and thus create a seamless and convincing experience.

By analysing and improving processes & integrations, we ensure modern, smooth interaction between your company and your customers. In addition, we create prototypes to turn ideas into reality and to promote the development of efficient digital solutions. Our holistic approach supports you in creating outstanding customer experiences.

Web development

Implementation

Our expertise in implementation and programming in the area of software and web enables us to develop our own software solutions that meet your company's requirements more precisely. We focus on sustainable development concepts that account for the growth of complex software.

By analysing your business, we develop a strategic approach for scalable, user-friendly and visible e-commerce platforms. E-commerce implementations are unique ecosystems for an outstanding, user-friendly shopping experience.

To ensure this, processes involving merchandise management, marketplaces, PIM and CRM are especially important. Our dedicated team of developers and programmers works with the highest precision and innovative software to ensure that your company is successful on the web.

Support, maintenance & monitoring

Support

BOW support covers e-commerce support, maintenance and the continuous monitoring of your software solutions. We are at your side at all times and in the long term to solve any problems and ensure that your software runs smoothly.

Our maintenance services ensure that your applications are always up to date and that security gaps are closed. Through continuous monitoring we ensure the performance of your software and react proactively to potential problems in order to minimise downtime. With our comprehensive support you can focus on your core business and the associated sales, while we keep a careful eye on your business processes and shop system.

FAQ

Frequently asked questions

Answers to the most important questions about e-commerce agencies and online shops

What is an e-commerce agency?

It specialises in consulting, planning and programming e-commerce solutions for companies. It programs web applications, system extensions, interfaces to other systems such as ERP or CRM. Digital trade fair presentations or digital outdoor advertising can also be realised by an online service provider. Placing campaigns in search engines or social networks via Google, Bing, Facebook or Instagram is also part of the tasks of an online advertising and content agency.

Which is the best e-commerce agency in Germany?

The best in Germany? There is none. We are among the very good ones in Germany. In addition to our German Web Award, our approach and the commitment of the whole team make us one of the best agencies in Germany. To keep it that way, we continuously optimise our processes and train every employee. This achieves extremely high satisfaction in projects and paves a successful path on the internet.

How do you recognise a good e-commerce agency?

It begins with getting to know each other and an initial consultation. The result for the customer should then be that communication with the service provider works well and you feel well advised. Next, the requirements specification should be handed over so an offer can be defined. In the offer the customer receives, a clear and understandable formulation is decisive. Once the decision falls on the service provider, a specification sheet must be formulated.

How do I find an agency for e-commerce?

Many companies have a high internal and external demand for web services. Furthermore, the digital topic is still a very opaque topic for many. In addition, many black sheep roam the web industry who make false promises and have no real know-how to support efficiently and competently. Uncertainty is fuelled by various foreign and technical terms dropped in conversation. To help you make the right choice, there is a small checklist of what to consider when selecting a web service provider.

What speaks for a B2C or B2B web shop?

Whether a web shop should be oriented towards the B2C (business-to-consumer) or B2B (business-to-business) model depends on various factors, including the target customers, the product offering and the business goals.

How much does an e-commerce platform cost?

The costs of an e-commerce platform can vary greatly and depend on various factors, including the complexity of the web shop, the chosen platform (e.g. Shopify, Magento, WooCommerce), individual customisations, additional functions, maintenance and support.

What are the most important tasks of an e-commerce agency?

It offers specialised services to support and promote online retail. Its tasks cover a broad spectrum, from realisation via design to marketing strategies.

Bayerisches Onlinewerk

E-commerce agency Bavaria

Home advantage Southern Germany

E-commerce agency Bavaria — home advantage Southern Germany. As an e-commerce agency Bavaria with locations in Munich and Ostermünchen, we know exactly what matters in our region. We develop scalable B2B, D2C and B2C platforms as well as specialised AI tools, system extensions (plugins & apps) and individual software solutions. We align every implementation with your operational processes — from GoBD-compliant invoicing via local shipping logistics to integrations of established payment providers.

Our expertise extends across SW, Shopify, Magento and bespoke frameworks, so we combine technical diversity with regional know-how. Short decision paths, personal on-site service and transparent communication guarantee pragmatic, goal-oriented realisation that sustainably strengthens your brand and company in Bavaria and worldwide and increases your revenue in the long term. Trust your e-commerce agency Bavaria for solutions that exactly match the needs of southern German companies.

Feel free to arrange a free initial consultation — we look forward to hearing from you!

Checklist

What to look out for when choosing

The most important criteria for choosing the right e-commerce agency

1. Define goals and requirements

Clarify your goals and expectations of the service provider. What do you want to achieve with their involvement?

2. Experience and expertise

Check the provider's experience in the industry and the services you need (e.g. web design, social media marketing, SEO, app development).

3. References and customer reviews

Ask for references and check customer reviews to better assess the reliability and quality of the agency.

4. References / portfolio

Look at the references to see which projects they have realised so far and whether their style matches your ideas.

5. Skills and team

Find out about the skills and abilities of the team that would work on your project. Are they well trained and certified?

6. Communication and collaboration

Make sure that communication is open and good collaboration is possible.

7. Technology and tools

Ask about the technologies and tools used to ensure they are up to date.

8. Budget and cost transparency

Clarify the budget for your project and ask for a detailed cost breakdown to avoid surprises later.

9. Project management and schedule

Ask about the project management process and a realistic schedule for carrying out your project.

10. Additional services and support

Ask about any support services after project completion and whether additional services such as maintenance or training are offered.

11. Contract terms

Read the contract carefully and pay attention to cancellation conditions, guarantees and liability issues.

12. Success measurement and reporting

Clarify how the agency will measure the success of your digital activities and what kind of reports you will receive.

13. Data protection and security

Make sure the agency takes appropriate security measures to protect your data. Legal aspects: check whether the potential partner meets the necessary legal requirements and licences.

14. Chemistry and trust

Conduct personal conversations with representatives of the provider to check the chemistry and ensure you can trust them.

This checklist should help you choose the right web service provider for your needs. Don't forget that it is important to take your time and check various options before making a final decision.

Knowledge Base

E-commerce glossary 2026

Important terms from e-commerce, web development and digital marketing — optimised for AI search engines and Google SGE.

E-commerce & Shop Management

360-Degree View

Interactive product rotation